Project Goals
Create a calming, feminine, yet trustworthy identity
Emphasize care, safety, and strength in visual tone
Deliver brand-ready digital materials
Our Contribution
Brand identity design (logo, colors, typography)
UI elements for web/app concept
Creative direction for social media look and feel.
Process
I began by identifying emotional cues tied to motherhood and care—soft curves, pastel tones, and organic shapes. After rounds of experimentation and user-centered feedback, I refined the design into a brand identity that feels both comforting and empowering.
Outcome
The final identity balances warmth and professionalism, enabling the client to roll out a brand experience that feels personal and credible.
