Fried Chicken Restaurant
Project Goals
Develop a brand identity that feels homey yet contemporary
Create a logo and packaging visuals that evoke appetite and trust
Establish consistency across physical and digital brand assets
Our Contribution
Visual identity (logo, typography, and colour palette)
Packaging mock ups
Social media templates
Brand storytelling and mood board
Process
I began with in-depth research into food packaging trends and nostalgic visuals. I crafted moodboards, hand-sketched logo concepts, and tested different color schemes to ensure visual appeal and emotional connection. Iterative feedback loops with the client ensured alignment with their vision.
Outcome
A friendly, bold brand identity that connects emotionally with its audience. The client received a full design system ready for launch, with assets adaptable across social, print, and web.
